“In the dynamic tapestry of entrepreneurship, I am privileged to bear witness to the vibrant narratives of minority-owned and women-owned brands as they navigate the intricate path from passion-fueled startups to enduring legacies. Each story I document is a testament to the resilience of ideas and the transformative power of dedicated individuals, shaping not only markets but also the very fabric of our collective future.”
Amanda Fuller
Founder and CEO of Threefull Consulting
Amanda brings over 20 years of expertise to the beauty industry, specializing in corporate strategy, product development, packaging, and supply chain management. Her commitment to aligning solutions with the core mission of organizations spans globally, encompassing skincare and color cosmetic brands. Amanda's deep understanding of market dynamics allows her to navigate both positive and adverse impacts on the global delivery of product portfolios.
Known for her exceptional relationship-building skills, Amanda has successfully cultivated connections with vendors, managers, colleagues, and staff. Her leadership style thrives in a cross-functional environment, emphasizing support and collaboration. At Threefull Consulting, Amanda leads a team that integrates department capabilities with client goals, focusing on market share strategy and development to drive success in the competitive beauty industry.
Amanda's journey includes 12+ years at L’Oreal USA in the Operations department, where she played a pivotal role in significant projects, such as the Pureology packaging restage, Kiehl’s Apothecary Preparations, and Skinceuticals Custom D.O.S.E. Her dedication extends beyond her professional endeavors, as she serves as the board president for Harlem4Kids, a nonprofit dedicated to bringing creative programming to local community babies and children. Outside of her dynamic career, Amanda is a devoted mother to three daughters, including identical twins.